Magnolia Product Portfolio from 0 → 1
Led the Magnolia Product Portfolio launch, designing the entire multi-platform and multi vertical experience (WATCH, SHOP, CREATE, VISIT) from the ground up. Oversaw UX Design and User Research for Identity, registration, and subscription solutions; streaming video UX; e-commerce UX; and event/attraction ticketing and reservation systems.
Launched July 2021
Experience everything Magnolia has to offer in one place with the first of its kind - the new Magnolia app. Designed as a fully immersive brand experience - featuring 4 distinct verticals of content across multiple platforms:
WATCH - Magnolia Network’s Digital Streaming Product
SHOP - Magnolia’s E-Commerce Product
CREATE - Magnolia’s digital lifestyle reference hub and home for Magnolia Workshops, Blogs and Recipes
VISIT - Magnolia’s digital resource hub for Waco tourism, attractions, retail and realty
Designed an intuitive, seamless, integrated Magnolia Account profile registration process in combination with a Magnolia Network subscription bundled with Discovery +
Responsible for the entire customer experience and design for the Direct to Consumer portfolio for Magnolia, a Joint Venture partnership between Discovery Inc. and Chip and Joanna Gaines.
Define and steer Product Design and User Research strategy, roadmap and goals
Built the Product Design and User Research teams, processes and culture, from the ground up, attracted and retained top UX talent - all in a completely remote and distributed work environment .
Partner directly with Joanna Gaines and Magnolia's Executive Leadership team.
Collaborate, exert influence and create impact with cross functional teams, senior leadership, and board of directors.