Uniting content from the NBC UNIVERSAL Brand Portfolio into One App.
Part of the Executive Leadership Team responsible for conceptualizing, pitching, executing & delivering a comprehensive multi-platform, multi-network brand experience and design for the NBC Universal Brand Apps.
Led the User Experience & Design across entire NBCU brand portfolio on all platforms.
Launched: June 2019
Cohesive experience and design across NBCU network brands on over 10+ platforms
-User Experience & Design
-Product Design Workstream & Delivery
-Production & Operational Workstream & Delivery
-Partner Relationship Management
APPLE TV - NBC APP
Oversaw and led the UX and UI for our NBC App redesign on the Apple TV platform. I directed the user experience and design, and I ensured the user interactions on the Apple TV remote control were in line with expected user behavior on the interface.
Our goal was to design a premium lean back user experience using fewer action points while still keeping the navigation patterns intuitive. Every user action on the remote corresponds to the interface on the app giving a clear visual reaction.
From elegant background color transitions to obvious focus states, our NBC App on Apple TV brings a modern and fresh experience and UI to the NBC Product family.
40+ Seasons. One App. I led the User Experience and Design for Saturday Night Live's first ever SNL App - celebrating 40+ seasons of television’s most iconic comedy show with access to thousands of sketches through a personalized, unique video experience - all presented through a clean, minimal and intuitive user experience and interface.
-Outstanding Achievement in User Experience and Design - 2015
-Outstanding Interactive Program - 2015, 2016, 2017
AMAZON ECHO | ALEXA
Developed a Voice User Interface Design for the AMAZON ECHO - ALEXA SKILL for NBC's hit shows TONIGHT SHOW: JIMMY FALLON &THE VOICE.
I led the VUI efforts and ensured that the VUI flow corresponds with our TONIGHT SHOW and VOICE audience users' mental & linguistic models.
I oversaw streamlining the command and response flows, helped to minimize prompts where possible, and incorporated mixed-initiative dialogs where useful.
I directed the dialogue sketches, experience flows and the interactions models.
Relaunched and refreshed NBC's flagship App on iOS. I led the User Experience and Design. We introduced a cleaner interface, and a more optimal user experience. It's the same app that our users know and love, but with several improvements to help make their video viewing more delightful.
THE VOICE APP
The Official App for NBC's hit show, THE VOICE. I led the User Experience and Design for The Emmy® Nominated THE VOICE App. We let our users take control of the show through our app. We shift our viewers to users and take them on a digital journey along with the actual journey of the show. They are able to press their own buttons, and in essence, turn their chairs for the artists they like. They can play along in the Battle Rounds. Users can build their own teams, just like the coaches. They can instantly save artists from elimination. And users are ultimately choosing the winner of The Voice by voting in our app.
-Outstanding Achievement in User Experience and Visual Design - 2016
As part of building a UX team and practice, I integrate a deep research methodology and process into the fiber of our products and experiences.
I am experienced in inserting Design Centered Thinking across organizations and internal team + product ecosystems.
Our research process includes: - user journeys - empathy maps - competitive analysis - user personas - data analysis - usability testing - focus group testing
NBC APP - ANDROID
Oversaw and led the UX and UI redesign for the NBC App on the Android platform. We integrated Google Material Design principles with our NBC brand design language to create a native Android experience with a familiar brand interface.
USER EXPERIENCE - June 2019 : Invited to speak at PROMAX 2019 Conference - for a User Experience Deep Dive Session
THE ATTENTION ECONOMY - September 2017 : Invited to speak at NBC Entertainment Digital - Rob Haye's ALL HANDS
WHAT IS USER EXPERIENCE DESIGN - July 2016 : Invited to speak at NBC Entertainment Chairman - Bob Greenblatt's NBC ENTERTAINMENT TOWN HALL - 800+ audience
STREAM - July 2017; November 2016 : Invited to speak at STREAM - a Comcast/NBCU executive management program to educate executive leaders about Digital business and trends
DESIGNING FOR ECOSYSTEMS - September 2016 : Invited to speak at Innovation Enterprises DIGITAL DESIGN SUMMIT
EMMY NOMINATED - THE VOICE APP - August 2016 : Selected to present THE VOICE APP to the Television Academy Juried Categories Panel for OUTSTANDING ACHIEVEMENT in USER EXPERIENCE & VISUAL DESIGN
FIELD GUIDE TO USER EXPERIENCE DESIGN - June 2016 : Part of a series of Department Show & Tells - presented to NBC Entertainment Digital Group
10 ft UI
Oversaw and led the UX and UI for our NBC App on Connected Devices and TV Platforms. I directed the designs and I ensured the user interactions on particular remote controls worked with their corresponding TV interface.
Our goal was to design a more lean back user experience using fewer action points while still keeping the navigation patterns intuitive.
Our strategy is to stay true to the native platform, so our users see a familiar interface, while introducing custom elements to reinforce our NBC brand and differentiate us from our competitors.
Currently our NBC APP is on:
-Samsung TV -Apple TV -Roku -Xbox One -Xbox 360 -Amazon Fire TV
NBC.COM RESPONSIVE REDESIGN
Redesigned a responsive site experience for NBC. I led the UX and UI Design. We introduced a new look, streamlined production efforts, and surfaced a video centric content focus. The site presents a modern interface, a fast performance speed, and an optimal mobile experience.
To get ready for NBC's hit THE WIZ LIVE, we designed a "There's no place like ______. - meme generator. I led the UX and design. We kept it simple, focused and easy to use.