USER EXPERIENCE DEEP DIVE SESSION - PROMAX CONFERENCE - June 2019

About

Hello, I am the Vice President of User Experience & Design for NBC Entertainment Digital. It's a complicated title with a simple mission: I make sure the interactions between our users and our digital products are usable and delightful by design. In a nutshell, I keep it simple.

Part of the NBC Entertainment Digital Executive Leadership Team, I oversee all aspects of User Experience Design for our products, platforms, brands, apps, experiences, services, and marketing. I manage a team of UX designers and together we work from a data-driven usability framework to design Award-Winning, highly functional and innovative multi-platform digital products and experiences.

Prior to joining NBC Universal, I led UX & Design for several divisions at Disney. I also served as the Disney ABC Television Group (DATG) Design Council Leader, fostering innovation and creative collaboration across all design teams under the DATG portfolio.

My specialty is the intersection and influence of Psychology and UX Design, and I'm a firm believer that cognitive science principles are at the core/foundation of how we design.

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