MAGNOLIA INTERACTIVE MAP
Explore the Silos in Waco, Texas, in a whole new way.
Launched
October 2023
I oversaw, directed and led the the user experience, user research and design.
I led my team to brainstorm and concept early prototypes, using augmented reality and QR codes with integrated interactions between digital features and physical locations at the Silos in Waco, Texas. My team and I pitched these early concepts to Magnolia’s executive leadership team, giving rise and creating the path to what would ultimately become the Silos Interactive Map.
I led my team through several user research studies to gather user expectations, examine map user behaviors and patterns, and usability test our designs.
I meticulously guided and directed our designers in the creation of our illustrative map to ensure that the texture, color, iconography and typography work in harmony, communicating contrast, density, legibility and hierarchy.
We worked with Mapbox studio to provide the technical foundation and framework for our interactive map.
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Explore the Silos in Waco, Texas, in a whole new way, with our Interactive Map feature, exclusively on the Magnolia App.
Magnolia is the lifestyle brand founded by Chip and Joanna Gaines. Magnolia expanded their brand to occupy a piece of Waco, Texas called “The Silos” - a sprawling space filled with home goods stores, boutique shops, restaurants, and a host of signature landmarks.
Attracting over one million visitors each year, the Silos property in Waco is the heartbeat of Magnolia, and with the introduction of this new experience, visitors can take advantage of an interactive map – making it easier than ever, for guests to fully immerse themselves in all the property offers.
The Interactive Map includes features such as:
-Pinch, Zoom, and Rotate
-Filters
-Location Preview Cards
-Location Detail Pages (web view)
-Geolocation
-Pins
-Pin Clustering
-Zoom Reset
-Manage Location Permissions